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    • CommentAuthorandy
    • CommentTimeJul 26th 2006
     
    http://news.bbc.co.uk/sport1/hi/football/internationals/5192270.stm

    "It's important to be as helpful as possible - you have to know the pressure that journalists are under," he told BBC Sport.

    "I've been in the industry for the last 40 years, working with people like The Beatles, Frank Sinatra, Mohammed Ali and Simon Cowell, and I do my best to play the game by them (journalists).

    "You have to be open and approachable and build relationships.
    • CommentAuthorDavid
    • CommentTimeJul 26th 2006 edited
     

    Press on his side or not, McClaren will turn England from the Newcastle of International football into the Middlesbrough of International football.

    • CommentAuthorLiz
    • CommentTimeJul 27th 2006
     
    What he really means is 'Sell them a pack of lies which they know are a pack of lies but can get away with because it's a Max Clifford story and everyone knows it's a pack of lies.'

    An interesting definition of open and helpful.
    • CommentAuthorandy
    • CommentTimeJul 28th 2006
     
    Max Clifford's most important client is Max Clifford.
    • CommentAuthorDavid
    • CommentTimeJul 28th 2006
     

    Expect The Sun headline: "McClaren ate my hamster" very soon.